Featured Clients
Below is a list of featured clients and projects by em dash work.
Travel Insurance Provider
Travel insurance is an absolute must-have. It defends you against all kinds of travel chaos: lost bags, last-minute cancellations, trip delays and medical emergencies. But insurance is complex, and so travelers have a lot of questions. What’s included? What’s not? What’s a “covered reason”? And how do I know which plan is right for my trip? This client relies on em dash work to create educational content about travel and travel protection that’s accurate, accessible, and actionable.
Result: A sustained collaboration on high-quality content development has enabled the client to command top search rankings in its category, driving robust organic search traffic. Clear and engaging content makes the client’s site the trusted source for information on safer travel.
Services
Long-form SEO copywriting
PPC landing pages
Marketing emails
Video scripts
Branding campaigns
About the client:
This Fortune Global 500 client is a leading provider of innovative travel protection plans and products.
Cefaly
Migraine is one of the most common and debilitating neurological disorders in the world — affecting more than 1 billion people — yet it remains underdiagnosed and misunderstood. Medtech company CEFALY Technology is a pioneer in neuromodulation therapy for migraine, a treatment that’s effective for pain relief and prevention without the harmful side effects of medication.
The challenge CEFALY faces: How to communicate the benefits of neuromodulation and coach migraine patients through using the device in language that’s friendly, simple, and medically accurate.
Services
Website writing and editing
Content standards development for compliance
App copywriting and editing
Product launch campaigns
Long-form SEO copywriting and editing
Digital advertising
Marketing emails
Video scripts
Social media
Press releases
Marketing strategy
Result: em dash work works closely with CEFALY’s marketing team to produce creative and carefully vetted content across a broad spectrum of channels, from influencer videos to expert webinars to social advertising. As a result, CEFALY has cemented its status as the #1 neuromodulation device for migraine that’s available without a prescription.
About CEFALY Technology:
A Belgium-based company with U.S. offices based in Darien, Conn., CEFALY Technology is the maker of CEFALY, an FDA-cleared, over-the-counter wearable medical device clinically proven to help reduce migraine frequency and relieve migraine pain. The CEFALY device is placed on the forehead to modify pain sensation in the area research identifies as a center for migraine pain, the trigeminal nerve. CEFALY Technology's mission is to provide innovative, ever-evolving technology that enables people with migraine to take control of their treatment and live happier, healthier lives.
Safe Harbor
The two most important words in nonprofit fundraising are “Thank you.” Telling donors that they are appreciated — and showing them how their generosity changes lives — is the key to sustained success. em dash work crafts meaningful communications to share the stories of how Safe Harbor helps courageous survivors find freedom and rebuild their lives.
Services
Fundraising appeals
Print and email newsletters
Annual reports
Press releases and media pitches
Donor communications
Result: Safe Harbor’s recent year-end campaign was the most successful in its history, increasing donations 5x over the previous year.
About Safe Harbor:
Founded in 2000, Safe Harbor offers comprehensive and bilingual services for survivors of sexual and domestic violence and human trafficking including: individual therapeutic and group counseling, children/youth services, 24-hour helpline, court advocacy, emergency and transitional shelters, hospital accompaniment, and community education and training. Safe Harbor’s mission is to provide the support that survivors of sexual and domestic violence and human trafficking need to overcome their crisis and to transform their lives.
Elk Hill
Elk Hill, a venerable nonprofit in central Virginia, serves children and teens with serious emotional, behavioral, and mental health challenges. Many of these children have experienced neglect or abuse; others have disabilities that mean they struggle to learn and to regulate their behavior in traditional school environments.
With honesty, sensitivity and respect, em dash work uses a journalistic approach to share the stories of Elk Hill’s children, families, board members, volunteers, and staff. Donors are able to see — and more importantly, feel — the impact of their support.
Services
Fundraising appeals
Print newsletters
Annual reports
Press releases and media pitches
Donor communications
Result:
One longtime donor had given small gifts to Elk Hill over a 30-year span. Then, the annual report arrived in his mailbox. As he leafed through its pages, he was profoundly moved by the stories of the young people whose lives had been forever changed by Elk Hill.
“Maybe I ought to make a major donation, sometime in the future,” he thought. He ended up making to a planned gift of real estate with a value exceeding $1 million: the largest donation Elk Hill had ever received. That’s the power of story.
About Elk Hill:
Elk Hill enables children and families to transform overwhelming challenges into successful futures. Founded in 1970 as a therapeutic home for boys, Elk Hill now serves more than 700 children and teens, as well as their families, across central and western Virginia each year. Elk Hill operates three accredited and licensed day schools and three residential treatment programs, in addition to providing community services such as mentoring, therapeutic day treatment, therapy and in-home support. Teachers, counselors and therapists meet youth where they are and help them develop the skills they need to thrive.
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